The new Esco-Bar logo preserves the recognizable typography of the original, ensuring continuity and brand recognition, but elevates it through refined composition and detailing. The introduction of the ornamental crown-like flourish adds stature, sophistication, and a sense of heritage, giving the mark a stronger presence.
This uplift isn’t about changing who Esco-Bar is, it’s about amplifying its essence. The added elements frame the wordmark, lifting it into a higher tier of elegance and authority. The result is a logo that feels more premium, more considered, and more aligned with the refined interiors, crafted cocktails, and elevated hospitality experience the brand delivers.