The conceptualization of this project was spearheaded within the framework of Addmind Hospitality, where i played a pivotal role as the Graphic Designer. It's crucial to acknowledge the collaborative effort that went into making this initiative a success, with various parties contributing their expertise.

The existing logo of “BDP” is served as the foundation for the new branding design for the newly opened restaurant-lounge. By adding “beach” to it, a fresh identity was created.

This establishment offers a unique experience, combining fine dining & groovy music during the day as a first section, with a pool and beachside setting as another section. As the day transitions into night, the ambiance transforms into an elegant dinner setting with chill music, creating an intimate fine dining atmosphere. The new branding design captures the essence of this dual experience, reflecting the fusion of upscale dining, relaxation, and a vibrant beach atmosphere.